MEXICO · LATIN AMERICA · QUEBEC

To succeed in Mexico and Latin America, you need more than a plan. You need the right presence on the ground.

I work with Quebec companies directly on the ground: at your side in meetings, negotiations and the moments that truly matter.

18+ years between Mexico and Canada
2 business cultures mastered from the inside
WHY COMPANIES FAIL IN LATIN AMERICA

The real challenge

It's not a lack of strategy. It's what happens—or doesn't happen—when you arrive on the ground.

01

The first trip goes well. The second one, the client is gone.

You arrive, hold meetings, go back home. No one follows up. The contact goes cold. The local competitor who stayed present wins the deal.

02

The misunderstanding no one saw coming.

A "yes" in Quebec doesn't always mean the same thing as a "yes" in Mexico or Latin America. Without someone reading the room in real time, deals fall apart for reasons no one will explain.

03

They talk to the wrong people.

The official organizational chart isn't the real power map. Without knowing the right people—the ones who actually decide—the process can drag on for years or go nowhere.

· • ·
Eva Rodriguez
ABOUT EVA RODRIGUEZ

Born in Mexico.
I live between two worlds.

“My advantage isn't that I speak Spanish. It's that I'm from both sides, and you don't learn that from a book.”

I'm Mexican and I've lived in Montreal for over 18 years. I know both cultures from the inside because I live them every day, not because I studied them. That means when I take you to the Latin American market, you don't have to explain anything to me: how your partners in Mexico or Latin America think, how trust is built there. I already know. And it saves you time, mistakes, and money.

I don't have an office with twenty people behind me. You have direct access to me. When things get complicated–and something always does–there's no middleman to wait for. I'm there. In the room. Solving it with you.

I work with a limited number of clients at a time because my value depends on my real presence.

My Pillars

Mexican roots, binational mindset

Family in Mexico. Connections across Mexico and Latin America. Real knowledge of how business gets done in the region.

Trained in the Quebec corporate world

Over 18 years in Canada. I understand the demands, timelines, and work style of Quebec companies.

Direct experience across Spanish-speaking countries

I've lived and worked in Mexico, Spain, and Latin America. Each has its own unwritten rules. I know them.

No unnecessary paperwork. What you need when you need it.

You won't see 40-page reports from me. The ground is my office. I work where it matters: in meetings, conversations, moments you can't improvise.

WHAT YOU GET WITH ME

Services

Each service is designed so I'm there when you need me, how you need me. No red tape. No endless processes.

02
MONTHLY RETAINER

The Active Bridge

For companies that already have a presence in the market and need someone to keep relationships alive between visits. 2 to 4 days a month of active presence or relationship management. Your contacts stay warm. Deals keep moving.

  • Predictable monthly billing, no surprises
  • Like having someone on your team, without the cost of a full employee
  • Follow-up on key relationships
  • A 60-minute video session where everything becomes clear, not a 40-page report
Learn more →
03
EXPLORATION MISSION

The First Door

Haven't set foot in that market yet? We can go discover it together. I open the doors, you decide in real time whether what you see makes sense for your company. No filters, no intermediaries, no polished presentations. You come back knowing exactly what you're getting into.

  • Exploration mission of 3 to 5 days
  • 6 to 10 key conversations on the ground
Learn more →
04
PREMIUM SERVICE

The Voice in the Room

You have an important negotiation. A major client. A meeting that can't go wrong. I go specifically for that. I read the room. I flag what isn't being said. I step in when needed. The result speaks for itself.

  • Premium per-event rate
  • Limited availability, on request only
  • For high-stakes negotiations
Check availability →
05
FIRST CONCRETE STEP

The Diagnostic Session

Step 1. We talk for 30 minutes. No charge. No commitment. You tell me about your project. I tell you honestly whether I can bring you something real. If the timing isn't right or I'm not the right person, I'll tell you that too.

Step 2. If it makes sense to continue, we schedule 90 minutes. The good, the difficult, the mistakes almost every company makes when they arrive, and what no one will tell you in a polished presentation. You leave knowing exactly what to do next.

  • 30 minutes at no charge to get to know each other
  • 90 minutes of honest market reading if we decide to move forward
  • What works, what doesn't, and why
  • The market reality as it is, not as you'd like it to be
Book my free session
SIMPLE. DIRECT. NO RUNAROUND.

How It Works

01

You write to me

Tell me in 5 lines what you're building. I'll respond personally within 48 hours.

02

We talk

A 30-minute call where we both decide whether it's worth going further. No pressure. No automatic proposal.

03

We define the mandate

We agree on what you need, when, and how. Fast, clear, no bureaucracy.

04

We enter the market

Everything happens on the ground: meetings, contacts, moments that change everything. You decide how close you want to be.

IS THIS FOR YOU?

Who It's For

We work well together if...

  • You're a Quebec company with real interest in entering the Mexican or Latin American markets
  • Your strategy is already in place. What you need is someone to execute on the ground
  • You value relationships over brochures
  • For you, one door that opens is worth more than a 40-page report
  • You understand that in Quebec personal trust drives business, and building it from afar without someone already inside is almost impossible
  • You know that being present in the market has a cost, and that not being there costs much more

It's probably not for you if...

  • You need an agency with a big team
  • You want consultants who create 40-page reports but don't actually execute
  • You're looking for the cheapest option (this isn't that)
  • You think relationships don't matter
  • You expect everything to work remotely
LET'S WORK TOGETHER

Ready to expand to Mexico and Latin America?

If your Quebec-based company is considering expansion into Mexico or Latin America and you know you'll need real, on-the-ground presence to succeed, let's talk.

Share your expansion plans with me. We'll have a confidential 30-minute conversation (at no cost) to explore if this is the right fit.

Montreal · Mexico · Latin America

I'll respond personally within 48 business hours.